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THANK YOU GIFT
To show our sincere interest in providing value-added benefits to your membership, we will provide 100 complimentary travel certificates (see Other Gift Items)to each location that orders a minimum of 72 player packages from us. These certificates provide 2 FREE nights hotel/motel accommodations for 2 adults in over 30 U.S. Vacation cities. A $29.00 travel agency processing fee and room tax is required. Included is an offer for a FREE companion airline ticket, a two-for-one cruise offer and 4 nights at a Hawaii resort hotel for $59. These can be given to the tournament participants as an inducement to register, on-course contest prizes, raffle items, team prizes, etc. Or they can be used to recruit additional members.
TOURNAMENT CHECKLIST:
TournamentChecklist.pdf
GOLF EVENT INFORMATIONAL PRIMER
Below is an outline of the steps to consider when implementing a charitable golf event. There are some obvious omissions such as deciding on the charity, course and food served. Please print out the checklist above which can be used as a convenient reference. Please refer to the page links to the left when they are referenced below.
1. Size of field is usually determined by the number of players in each group (usually 4 or 5). 36 groups of 4 players are usually considered a full field (144 players). The pro shop at the course you selected will help organize this for you.
2. A couple things to consider when choosing a course: Pick a great layout (maybe a private course) that most golfers would love to play but generally would not have access to. That will usually attract participants that would not normally play in your event. Also, the more open a course, the faster and more enjoyable the day will be for the majority of your participants. So you may raise more money by spending more for an upscale course. Each area is different, so know your market.
3. Before establishing the entry fee, determine what benefits your event will provide the golfers and your cost to provide those benefits. Golfers play in these events because: A.) they are fun to play in. That is usually predicated on the quality of the course and the number of side contests available. B.) They desire to support the charity. C.) They like taking home merchandise and prizes. D.) It is a great way to entertain business clients. E.) These events provide an opportunity to compete. F) Your event may provide an opportunity to play a great course for a bargain price. Then add the cost of the course and the amount you want the charity to receive to determine the entry fee.
4. How to promote your event depends on what avenues are available in your particular area. There are too many variables to consider to offer advice on this; i.e. maybe a member works for a radio or TV station or the local newspaper. You can generally count on the charity you have selected having connections to help publicize the event through the local media for free.
5. Registration forms should request the following information in addition to contact information: U.S.G.A. Handicap Index, shirt size, male or female and if they are a pro or amateur (pros are not eligible for hole-in-one prizes and women are allowed to tee-off 15 yards closer).
6. Rules for the event can be supplied by the pro shop. Some variations could stipulate that each player must use their tee shot a pre-determined number of times. Or different handicap levels use different tee boxes. Another format is to include a 5-yard piece of string and scissors for each group. This string can be used to continue a shot. If your group leaves a putt 6 inches short, you cut off 6 inches of string to continue the shot into the cup. Or everyone hits into the water and one player hits into a trap. You can use the string to move the ball out of the trap in any direction (assumes the unused remaining string is long enough to get out of the trap). Other formats allow all players in a group to hit all shots, or the golfer whose shot you have selected to use cannot hit the next shot. This helps to neutralize the advantage of a good player carrying a group over less skilled groups.
7. Sponsor donations are the second biggest opportunity for revenue after the entry fees. Below is a list of sponsor donations which can be offered during your event. How you price these depends on the quality of the event you are planning to produce.
a. Hole sponsor signs (see signage)
Sell for $100-300 each depending on number of players and quality of course venue
b. Hole-in-one contests (see hole-in-one prizes)
Sponsor can purchase one or both holes. You purchase tee signage from local sign shop ($16-22).
Suggest $500 for first hole option; $300 for second hole option, both for $650-700
c. Logoed gifts
Solicit sponsors to pay for logoed gifts. Make it easy and less expensive for sponsors by providing
logoed items. All sponsor does is write a check in exchange for their logo appearing on a gift
item. We can supply a wide selection of gift items to fit any budget, in addition to the pre-
packaged gift items listed in the “Participant Gift Packages” section . Our staff then works out
the logo details with your sponsor.
d. Auction item donation - silent or live (see auction items)
e. Raffle item donation
Use donated items and remaining prizes.
f. Cash donations
g. Par 3 contests
Sell par 3 holes not being used for other contests. Usually you can combine hole-in-one and
closest to the pin and win-a-shirt holes so that you have a witness stationed at each hole. The
other 2 par 3’s can be sold to a sponsor who wants to give away an item and/or provide a prize
and oversee their own contest. $2-3 per player is a fair price to sell each hole.
8. Various skill contests (see fundraising contests)
9. Auctions (see auction items)
10. Raffles are a tried and true golf event staple. Selling “blocks” of tickets will increase revenue. For example: sell one ticket for $2 or three tickets for $5 or ten tickets for $10. Most players see the block of ten tickets as the best deal and you collect $10 per player, instead of $5 or less.
11. Recommended don’ts:
a. Don’t have a scoreboard. If participants are scoreboard watching, they are not inside buying raffle
tickets and making bids on silent auction items.
b. Don’t give golf balls, drivers putters etc. Give gift certificates instead. These three items have
become very personal for many of today’s golfers. Golf is a feel game. So allowing golfers to
choose their balls and drivers and putters will make them more appreciative.
c. Don’t ignore strangers. Every friend was a stranger at first. Use this event to recruit new
members. Offer the hotel certificates as an inducement to become a member. Give new
members name tags to wear when they visit the post to assist other members to identify and
welcome them. Providing name tags for new members will ease their assimilation.
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